The EU’s PPWR introduces unified sustainability standards for packaging across all industries. By 2030, non-compliant packaging will be banned – making early action essential. Henkel is your trusted partner, offering innovative, compliant solutions to help businesses stay ahead and lead the transition to circular packaging. Ready to move forward?
The PPWR presents complex challenges. Businesses must navigate new rules regarding recyclability, packaging content, labelling, and national deviations – even amidst EU harmonisation. Packaging must be designed for reuse or recycling, meet waste reduction targets, and exclude PFAS and other restricted substances. Furthermore, companies need to substantiate sustainability claims and rigorously document compliance.
Many PPWR elements have a 2030 deadline, but the time to act is now. Non-compliant packaging will be banned, so companies must act fast or risk losing business. The first step is to audit packaging against rules for recycled content, recyclable design, and restricted substances. Next, businesses need a roadmap for deadlines and team training on EPR, labelling, and compliance documentation.
Henkel, based in the EU, is uniquely positioned to support companies with PPWR compliance. Our adhesives are key to sustainable packaging, and our own brands are subject to the regulations – giving us deep, practical expertise. We offer insights, co-create recyclable designs, test materials, and document compliance – partnering across the value chain via our in-house Recyclab.
- White paper
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