PRESS & MEDIA

Henkel’s Dial® brand, a trusted brand for over 75 years, is proud to announce its new ‘Clean Sheet’ program partnership with the U.S. Soccer Federation. As part of this program, Dial® will donate an initial $50,000 to DonorsChoose, an education nonprofit that supports public school teachers and students nationwide, and for every clean sheet in a U.S. Senior National Team soccer match, Dial® will donate an additional $5,000 for a total contribution of $100,000 over the next year.  Dial® hopes to engage soccer fans as they cheer on the U.S. Men’s and Women’s National Teams while giving back to the teachers who do so much for students around the country.

Henkel, a leading manufacturer of well-known consumer and industrial brands, is introducing concentrated formulas and packaging across all®, Persil® and Snuggle® liquid laundry products. This update offers laundry-doers effective detergent cleaning power and fabric conditioning softness and scent at a more concentrated level per load – making every wash more environmentally conscious. The new formulas and packaging began shipping to store shelves early March 2025 and will continue to roll out in subsequent months.

Henkel’s Dial® brand, a trusted brand for over 75 years, is proud to announce its new ‘Clean Sheet’ program partnership with the U.S. Soccer Federation. As part of this program, Dial® will donate an initial $50,000 to DonorsChoose, an education nonprofit that supports public school teachers and students nationwide, and for every clean sheet in a U.S. Senior National Team soccer match, Dial® will donate an additional $5,000 for a total contribution of $100,000 over the next year.  Dial® hopes to engage soccer fans as they cheer on the U.S. Men’s and Women’s National Teams while giving back to the teachers who do so much for students around the country.

Henkel’s göt2b® hair color and styling brand is thrilled to announce it has broken into the curly hair space with a brand new Curled line targeted specifically for the curly consumer. göt2b is a purpose-driven, emotionally relevant brand that has always stood for emboldening unapologetic self-expression and they are excited to connect with a new branch of consumer that is largely Gen Z. Styling and curls are continuing to have a moment, and this was the perfect time for göt2b to introduce their newest innovations with göt2b Curled.