White paper

A chromium-free future for the metals industry

This white paper explains how chromium-free metal coil solutions deliver outstanding efficiency and performance of coatings – and six key reasons why companies should switch to chromium-free conversion coatings now.

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We, Henkel & Cie. AG, Salinenstrasse 61, 4133 Pratteln, Switzerland would like to personalize our digital services, retail activities and online advertising based on an analysis of your interactions with us, our websites and services (as stated under read more), to provide you and the company you are representing, with the most relevant and interesting content.

In particular, we will analyze your use of (1) our newsletter and other e-mail advertisements, (2) our websites, as well as (3) your previous interactions with us, including inquiries and complaints you have issued and purchases you have made for your company, (4) your participation in online and offline events (either hosted by us or a third party), (5) your engagement with our online advertisements on our website as well as third party websites and apps, and (6) the publicly accessible information contained in your professional social media profiles, as well as anonymize any such information in order to enable further analysis of your interactions with us without being able to attribute any such information to you.

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I want to receive the personalized Newsletter and other E-Mail advertisements from you, based on the analysis of my personal data as described above providing me with personalized and up to date information on all products and proposals in the field of Adhesives relevant to me and/or my company.

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I want advertisements for your products and events regarding adhesives shown to me on Facebook and LinkedIn to be personalized based on the analysis of my personal data as described above. My E-Mail address and/or my user ID will be transferred to Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland and LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland for this purpose.

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I want my experience of product offers, digital content and services of Henkel & Cie. AG, and online communication regarding its products and events, also on third party websites and apps, to be personalised based on the analysis of my personal data as described above. My E-Mail address and/or my user ID will be transferred to to marketing and advertising partners for this purpose.

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This is a front cover image for the a chromium-free future white paper

At Henkel we are committed to leadership in sustainability. With our pioneering spirit, knowledge and innovative technologies, we aim to drive sustainable development and shape a viable future for the next generations.

Every day, experts from Henkel’s Metals business support customers worldwide to boost efficiency and reduce waste – by increasing safety, reducing water and energy consumption, and cutting emissions. To share our knowledge and maximize our positive impact, we have created this series of sustainability white papers on key topics for the global metals industry.

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A chromium-free future for the metals industry

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